* All levels of staff, who wish to sharpen their professional email style, improve logic, structure

课程大纲

1. Problems in modern communication

* Analysis – why did they happen

* Preventing future problems

2. Changing your mindset for effective communication

* Receiver perception

* Open minded approach

* Confidence building

3. Tips for effective writing

* Thinking & planning

* Writing a logical outline

* Knowing your audience

* KISS

4. Structuring

* Basic guidelines

* Sequencing information logically

* Selecting relevant information

* Paragraph linking

* Exercise of structuring

5. Linguistic style differences

* Cross - cultural understanding

* British vs. USA vs. China

6. Standard phrases

* Phrases for opening and closing

* Standard phrases in correspondence

* Writing exercise

7. Understanding differences in tone

* Analysis of tone in e-mails

* How to use modal verbs tone

* The art of being diplomatic

8. Preparing for difficult situations

* Language for apologies

* Announcing bad news

* Greetings & wishes

9. Standard templates

* Sample of proposals

* Sample of business letters

* Sample of complaint letter

* Sending quotation to customer

10. QAF – Questions, Answers, Feedback

参加对象

* All levels of staff, who wish to sharpen their professional email style, improve logic, structure and learn vital tools for cross-cultural communication. Avoid using the same repetitive sentences, and build a more professional, varied language base.