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大客户管理（英文授课）

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课程编号：101448 时间：2014年10月16日-17日讲师：专家地点：上海

学习费用：5998 元/位

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培训对象：

National or international sales directors in charge of large accounts; sales engineers or key accoun

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课程大纲：

时间地点：10月16-17日上海

课程费用：5998元/人

参加对象:National or international sales directors in charge of large accounts; sales engineers or key account managers; sales managers

课程意义：

In the context of globalisation, knowing how to produce a winning commercial strategy and provide the excellent service expected by key accounts are both key elements in developing long term relationships.

Optimising portfolios and retaining key accounts bring added value by building a “win/win” relationship between client and supplier.

This programme supports key account managers as they design their sales strategy using 4 major roles; managing their knowledge of the clients` background, managing business plans, managing the customer relationship, managing teams and projects.

课程大纲：

* Assess and/or clarify their job scope

* Build a toolbox to be in command of every aspect of their job

* Solve the main issues they have to deal with on the job

* Roll out an action plan to manage their accounts efficiently