General Managers, Directors, Experienced Managers,Sales & Marketing Managers ,Investment Profession

课程对象：

General Managers, Directors, Experienced Managers

Vice President and Top Executives in all respective

Business Managers, Department Heads & Managers

Sales & Marketing Managers

Accountants, Corporate Treasury Managers

Investment Professionals

Any staff with a non-financial background looking to learn the fundamentals of finance

课程背景：

EVA, LIFO, FIFO, do these professional terms of accounting and finance still seem like a foreign language to you? Can you eliminate the mystery behind the numbers of the financial statements? Or, how would you utilize those financial concepts to become a greater asset to your company?

As a business executive, you experience the tide of global change in ways few others do. And you know that to manage this tide, which will only intensify in the years ahead, you need a foundation that is at once timeless and flexible. Higher position means greater responsibility where understanding and talking the language of finance becomes a significant part of the job, executives at all levels need to be adequately equipped.

Finance and Accounting for the Non-Financial Manager teaches the basics of financial reports, as well as the fundamentals of business valuation and the creation of shareholder value. The course begins by describing the accounting process and the creation of financial statement, meanwhile, reveals the company’s operation and finance truth behind the data. Once knowing how to read financial statements will be invaluable throughout your career, in analyzing business opportunities, assessing financial risks, communicating your ideas to others, and dealing with the real business situations.

课程收益：

Breakthrough the language of finance

Understanding the basic accounting model and its limitations

Analyzing and interpreting financial statements within the context of industry analysis and macroeconomic fundamentals

Mastering forecasting techniques

Providing rigorous tools and approaches to measure the effectiveness of your expenditures

Clarifying financial statements and their relationship to strategic decisions

Communicating more effectively with financial managers and accountants

Understanding different valuation techniques and respective benchmarks

课程大纲：

Introduction to the Course

The role of the finance function

Working with the finance teams

How companies succeed on finance?

Accounting Information—The Language of Business

What is financial accounting?

Why Financial Accounting is necessary?

Some process, terminology and concepts

Learn how financial data is generated and reported

Users and interpretation of Financial Statements

Managers and Financial Statements

The concept of shareholder value

Demystifying Financial Statements

Components of Financial Reports: balance sheet and P&L

Use financial data to evaluate the performance of department, organization, or division

Understand how accountants measure income, and show how it is related to a balance sheet

Cost of goods sold

The accrual concept and timing adjustments

Financial statements: graphical balance sheet simulation

Revisit the Income Statement and Balance sheet in a financial perspective

Cash Flow Statement, Distinguishing income from cash flow

The shortcomings of accounting

Implications of Revenue Recognition

Know effects of fair value measurement on financial statement

Analysis of Financial Statement—Where do you find useful information?

Qualitative Characteristics of financial Information

Locate and use sources of information about business performance

How accounting information assists in decision making

Linking decisions to financial metrics

How to increase ROCE

Profitability ratios

Economic Value Added (EVA TM)

Financial Decision Making

Profitability, liquidity ratios

Managing working capital

Financial Leverage

Debt ratios

Measuring business risk

Cash management

Study of the Annual Report of a Listed Company

Case: analyzing and interpreting a listed company’s annual report

Accounting Creates Value

Functions of management accounting

Management accounting compared to financial accounting

How the use of cost information defines its focus and form

Break-even analysis: ensuring fixed costs are covered

The costing principles and avoiding costing traps

The difference between traditional cost management systems and activity-based cost management systems

Budgeting and Forecasting: A Must in Pricing Effectively for Profit. Selecting the Best Costing Method and the Relevant Practical Pricing Theory

Budgeting and Forecasting : Two sides of the same process

Understanding the different steps involved in the process

How to minimize the risks in assessing the hypothesis underlying the performance

The cost information for pricing and product planning

Cost based pricing: a value-added approach

Customers: an outside in pricing

Competitors: predict their price

How to price effectively for profit, evaluating pricing methods

Case Study

Capital Investment Decision: Cash is King!

Cash flow forecasts as a planning tool

EBITDA, free cash flows

The analysis of return of capital employed, payback period, and discounted cash flow

Establishing cash flow forecasts

Calculating Net Present Values, IRR

Company Valuation: Risk and Corporate Characteristics

The fundamental tools of investment appraisal

The cost of capital and WACC, and how these are determined

The sensitivity analysis: how sensitive are key decision to potential changes in circumstances

Approaches to valuation

Capital Markets, Investment Banking and Financial Instruments: How to Face Your Long-term Financing Issues and More?

An introduction to capital markets

Different forms of financing (long term, short term)

Debt versus Equity

Gearing and beta factors

Capital Asset Pricing Models

Tax shields

Investing in China through Mergers or Acquisitions: Financial Business Practices and Managing the Related Risks

An Overview of the M&A market in China

Understanding the valuation gap between sellers and buyers

Understanding the structuring gap by the buyer

Understanding the negotiation gap between sellers and buyers

Understanding the execution gap

Understanding the challenges of the integration gap

Taking into account the Human dimension of any merger or acquisition

Course Conclusion & Wrap-up

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