工业营销（英文授课）
主办单位：中培网 中培管理咨询
时间地点：2013-09-24至2013-09-25 在 上海
学员对象：产品经理，B2B行业的市场经理 项目销售经理 工业品技术管理人员 Product managers, marketing managers in B2B industry Project manag
费 用： 4680元
【培训对象】
产品经理，B2B行业的市场经理 项目销售经理 工业品技术管理人员 Product managers, marketing managers in B2B industry Project manag
【课程收益】
【课程大纲】
时间地点：2013年9月24-25日 上海市
课程费用：4680/人
其他排期：
2013年6月8-9日 上海
2013年9月24-25日 上海
课程对象：
产品经理，B2B行业的市场经理
项目销售经理
工业品技术管理人员
Product managers, marketing managers in B2B industry
Project managers
Technical or sales managers in B2B industry
课程目标：
B2B行业所处的市场环境愈加复杂和动态，而B2B营销有其特定的背景和客户群。本课程的学习可以使参加者学会调整营销策略，适应市场的特殊性和种种制约因素。您将学会：
1.在针对B2B市场的企业中定位合适的市场行动
2.获得针对B2B行的营销方法和工具
课程大纲：
The environment of the B2B sectors is more complex and dynamic. B2B marketing is specific to its context and its clients. This training in B2B marketing can help participants to adapt its marketing to specific markets and constraints in B2B industry. This course will help participants to:
1. Position marketing actions in the company
2. Acquire marketing methods and tools specific to B2B industry
1. Specificities of B2B marketing
B2B clients: decision system, amount involved, purchasing criteria, and industry value chain
The axes of differentiation in industry and B2B services
The marketing approach applied to industry and B2B services
2. Analysis of B2B markets
The five sources of potential competition in B2B market
Major changes in the environment
The marketing monitoring: identifying the best sources of information
3. B2B marketing strategies
From analysis to strategy: SWOT
Segmentation of industrial market and B2B services
Choice of higher value markets: IAC method
The strategic analysis models focused on B2B
4. Offers in B2B markets
The B2B marketing mix
The concept of aggregate supply and related services.
Profitability ratios B2B
5. Innovation of B2B marketing
From the sale of “goods” in “right to use”: a new type of consumption
Customer experience: a new field of differentiation
The sources of innovation in the life cycle
6. From marketing plan to business action plan
Milestones, process and tools
Specificities of communication B2B
Market access by multichannel
7. The management of customer relationships in B2B
Satisfaction of needs and loyalty over the long term
Synergy-commercial marketing: key moments and tools
8. The key success factors of B2B marketing
Role of B2B Marketing Manager
The 7 winning marketing behaviors
讲师介绍：专家
【讲师介绍】
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传真至：020-62355807
我单位共＿＿＿ 人报名参加 2013-09-24至2013-09-25 在 上海 举办的 工业营销（英文授课）
单位名称：＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
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参加人数：＿＿＿＿ 人 费用总计：＿＿＿＿＿＿ 元
参 会 人：＿＿＿＿＿＿＿＿ 所任职务：＿＿＿＿＿＿＿＿＿＿ 移动电话：＿＿＿＿＿＿＿＿＿
参 会 人：＿＿＿＿＿＿＿＿ 所任职务：＿＿＿＿＿＿＿＿＿＿ 移动电话：＿＿＿＿＿＿＿＿＿
参 会 人：＿＿＿＿＿＿＿＿ 所任职务：＿＿＿＿＿＿＿＿＿＿ 移动电话：＿＿＿＿＿＿＿＿＿
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广州电话：（020）39971893、62355796 传真号码：（020）62355807
联 系 人：赵小姐、张先生 报名邮箱： 317709971@QQ.COM
参会方式：请您把培训回执表填写好回传，课前一星期您将会收到传真函，包括培训注意事项及详细安排