大客户管理（英文授课）
主办单位：中培网 中培管理咨询
时间地点：2017-07-06至2017-07-07 在 上海
学员对象：National or international sales directors in charge of large accounts; sales engineers or key accoun
费 用： 5998元
【培训对象】
National or international sales directors in charge of large accounts; sales engineers or key accoun
【课程收益】
【课程大纲】
In the context of globalisation, knowing how to produce a winning commercial strategy and provide the excellent service expected by key accounts are both key elements in developing long term relationships.
Optimising portfolios and retaining key accounts bring added value by building a win/win relationship between client and supplier.
This programme supports key account managers as they design their sales strategy using 4 major roles; managing their knowledge of the clients` background, managing business plans, managing the customer relationship, managing teams and projects.
课程大纲
* Assessing and / or clarifying their job scope
* Building a toolbox to be in command of every aspect of their job
* Solving the main issues they have to deal with on the job
* Rolling out an action plan to manage their accounts efficiently
1. The key account manager’s role
* Defining key account management
* Organising key account management
2. The key account manager: managing knowledge
* The expert and the consultant
* Understanding customers in depth
* Running the SWOT analysis
3. The key account manager: managing business
* Generating and building business
* The account business plan
* The account planning process
4. The key account manager: managing relationships
* Taking up PR
* Identifying and involving key players
* Analysing relationship effectiveness to fine-tune strategy
5. The key account manager – project and team manager
* The role as coordinator responsible for the action plan
* Organizing implementation and mobilizing the team
* Guiding development of the action plan
* Developing cooperation and avoiding conflicts
【讲师介绍】
▓▓▓▓▓▓▓▓▓ 培 训 回 执 表 （此表复制有效）▓▓▓▓▓▓▓▓
传真至：020-62355807
我单位共＿＿＿ 人报名参加 2017-07-06至2017-07-07 在 上海 举办的 大客户管理（英文授课）
单位名称：＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
培训联系人：＿＿＿＿＿＿＿＿＿ 联系电话：＿＿＿＿＿＿＿＿＿ 联系传真：＿＿＿＿＿＿＿＿
移动电话：＿＿＿＿＿＿＿＿＿＿＿＿ 电子邮箱：＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿
参加人数：＿＿＿＿ 人 费用总计：＿＿＿＿＿＿ 元
参 会 人：＿＿＿＿＿＿＿＿ 所任职务：＿＿＿＿＿＿＿＿＿＿ 移动电话：＿＿＿＿＿＿＿＿＿
参 会 人：＿＿＿＿＿＿＿＿ 所任职务：＿＿＿＿＿＿＿＿＿＿ 移动电话：＿＿＿＿＿＿＿＿＿
参 会 人：＿＿＿＿＿＿＿＿ 所任职务：＿＿＿＿＿＿＿＿＿＿ 移动电话：＿＿＿＿＿＿＿＿＿
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广州电话：（020）39971893、62355796 传真号码：（020）62355807
联 系 人：赵小姐、张先生 报名邮箱： 317709971@QQ.COM
参会方式：请您把培训回执表填写好回传，课前一星期您将会收到传真函，包括培训注意事项及详细安排